Girl Panic

Duran Duran - Girl Panic! 2011

Fashion with a capital F. Hardcore product placement. Schizophrenic supermodels. Jonas Åkerlund has combined the über-kitsch and mega-decadent. Pop. And everything is alright.
/HORST

Chemical Romance III

Beyoncé - Green Light 2006



From Eva Hesse to Beyoncé Knowles. Again, latex appears as a catalyst for anti-establishment revolt. Whereas the mutual motif is breaking artistical and social taboos, the ultimate driving force of pop will always remain 'sex sells'.

/HORST

Inner Friction

1. Jeremy Scott Spring/Summer 2011
2. Christina Aguilera Dirrty, 2002

What about chaps? The former horseback riding equipment and subsequently sexualized artefact is living its shadow existence in dark room bars. Unfortunately, it's dark in there.
/HORST

Image credits Sonny Vandevelde

Miusing Escher III

1. Miu Miu Fall/Winter 2011
2. M. C. Escher Rippled Surface, 1950

The similarities might appear very abstract. But once watching the campaign movie Muta, the implication of rippled water becomes self-evident. Eventually, we see the exact same image. Twice.
/HORST

And Then

The Prodigy - Firestarter 1996

Back to the original. The self-repetitive hardcore of techno grunge. A video that concurrently conveyed subculture into pop culture. Bringing back the faded memory of a pierced and hedonistic MTV generation. Formerly including myself.
/HORST

Gym Inspiration

Neneh Cherry - Kisses On The Wind 1989

Isn't her outfit just absolutely flawless. A black high waisted tube skirt and a bra top - nothing else. Buffalo Style merged with minimalsim. Graphic and straight-forward.
/HORST

A Short History Of The Plastic Raincoat In Popular Culture

1. Kylie Minogue - Better The Devil You Know, 1990
2. Therese - Feelin' Me, 2007
3. Prada campaign, Fall/Winter 2002
4. Blade Runner, 1982

Thanks to gym television I've been confronted with the use of plastic raincoats in music videos. An interesting topic worth contemplating on. And of course several cross-references came to my mind. So my dear, what do you have to add to this discourse?
/HORST

Testosterone

Right Said Fred - I'm Too Sexy 1992

Models, armpits and Buffalo style. Mesh shirts, leather catsuits and broad belts. Shirts, cats and cupboards. This video might be known for an overstrung lack of taste, but mixed within are remarkably cool fashion shots.
/HORST

Naked Power Yoga

That's what we've all been waiting for: a naked power yoga DVD. Peter Breen might not have won our Ugly Underwear Contest but he prefers to wear nothing at all anyway. And his latest piece of work concedes his point.
/HORST